Fire and Ice

BRANDS BY BOGNER
BOGNER has always stood for luxurious sports fashion. While the BOGNER brand bundles the Fashion and Sport collections in the "World of Athluxury", the BOGNER FIRE+ICE brand focuses on the "Urban Performance" segment.

FIRE+ICE
Based on the legendary 80s ski film "Fire and Ice" by Willy Bogner, the FIRE+ICE brand was created in 1989 as a fashion counterpart to a young and active lifestyle. Performance and technical styles have been at the core of FIRE+ICE collections for over 30 years. The styles are best used in winter for freeriding and in summer for hiking, running or cycling. FIRE+ICE also completes every urban city outfit. With the FIRE+ICE beach styles, the perfect beach and surfer look is also assured in summer.

BOGNER FASHION
Maria Bogner laid the foundation for the unique concept of the BOGNER brand in the 1950s: a symbiosis of sport and fashion. In keeping with this vision, the BOGNER Fashion collections are an up-to-date interpretation of the fashion zeitgeist every year. The focus is on the luxurious casual look that works on the job as well as in leisure time and always exudes a casual elegance - true to the motto: Athluxury Sports Fashion.

BOGNER SPORT
With each collection, BOGNER combines timeless style with sportiness and function. In winter, this combination is evident in high-quality and functional skiwear - made for the slopes as well as for the perfect look after skiing. In summer, the technical golf styles are convincing on golf courses worldwide. In keeping with the spirit of the times but always with a special twist, BOGNER has been defining athluxury since 1932.