Sales adidas

THE ADIDAS BRAND

The adidas brand has a long history and has always been deeply rooted in sports. We are convinced that we can change lives through sport. This is our corporate purpose, which we bring to life every day. To achieve this, we want to push the boundaries of what is humanly possible, inspire and unite people in sport, and create a more sustainable world. For adidas to remain one of the most recognized and distinguished brands across cultural boundaries, both in sport and off the field, we must remain credible. This requires breakthrough innovations in sports, but also cutting-edge fashion items with cultural relevance. While we continuously optimize our adidas 'Performance' and 'Lifestyle' products, we have introduced a new consumer concept with 'Sportswear' as part of our revised brand architecture.