Sportalm

Sportalm - Golf fashion from Kitzbühel

The golf label Sportalm has been skillfully building fashion bridges from Kitzbühel for more than 60 years, in which the brand produces golf fashion with a lot of love and joy, which is characterized by sports spirit and glam factor. The Austrian success story began with a small, fine knitting mill in 1953.

Sportalm with a feeling for patterns and colors

The special thing about Sportalm is that it is extraordinary and sometimes even extravagant because of its patterns and colors. Sportalm women's fashion fascinates with a mixture of feminine sensuality and sporty elegance. On the golf course, the Sportalm-typical mix sets its wearer fashionably perfect in scene. Exciting combinations of flowers, stripes and checks ensure a self-confident appearance. However, wearing comfort and functionality are always very important. All this then merges into a playful look with a sea full of styling possibilities.

Sportalm - Best cut and craftsmanship

With a dedication to detail, Sportalm creates that certain something that women golfers appreciate so much. The assortment ranges from functional golf polos and golf pants to colorful Sportalm jackets and golf vests to stylish golf blouses and golf dresses as well as golf hats, golf scarves and golf caps. No matter which piece you choose, Sportalm presents golf clothing in many facets - from classic elegance in black and white or pastel shades, to summery lightness with bright colors.

We at Golf House can say that the Sportalm collections really make you want to play a game of golf. In the Golf House online store you will find a wide selection and real eye-catchers.

1953
Founding of the company Sportalm Kitzbühel as a knitting mill.

1980
Takeover of the company by W. Ehrlich, with 2.3 million euros in sales and 68 employees. Sportalm Kitzbühel reaches the top in Austria in both traditional costume and ski fashion.

2004
Brand portfolio expanded to include fashion. Sportalm e.motion achieves its first excellent successes in the specialist fashion trade. Strong growth.

2005
Headquarters and competence center with 130 employees is Kitzbühel. Production is located in Bulgaria with 420 employees.

2007
Sportalm Kitzbühel is represented for the first time at Golf House with the latest golf fashion.

2009
"Brand of the year" In January, "Actlive" (Marithé + Francois GIRBAUD), considered the pearl of the Sportalm Group, is named "Brand of the year" at the GQ Stylenight. Sportalm is named winner of the WirtschaftsBlatt Award and Tyrol's best family business in 2009.

2010
Wilhelm Ehrlich is elected "Entrepreneur of the year" (professional group clothing industry / Austria) Ulli Ehrlich is awarded the Leading Ladies Award in the category "Child and career". With this award the magazine MADONNA honors Ms. for their outstanding achievements.

2013
The 60th anniversary of the brand and the seventieth birthday of company boss Wilhelm Ehrlich provided the occasion for a superlative anniversary event. 700 guests celebrated the 60th anniversary of the company which has become an international player in the fashion market.

2014
On July 31, 2014, Sportalm opened its new headquarters in Kitzbühel. Numerous guests took the opportunity to visit the modern Sportalm office headquarters, which are designed in accordance with Feng Shui